Allow me to introduce myself...
Hey, I’m Hayley ♡
A Kiwi mum, creative thinker, and the human behind Soul Service.
Coming from a small farming background, I’ve always been grounded, people-focused, and deeply connected to the joy of creating, building, and supporting others in meaningful ways. I love writing, creating, being outdoors, and most of all, helping women bring their visions to life in a way that feels both aligned and sustainable.
Soul Service was born from a very real place.
I wanted to be present as a mother, provide for my family, and still do work that genuinely made a difference in other people’s lives. Not too much to ask, just a different way of doing business!
Over time, I discovered my true zone of genius wasn’t just in “support”…
It was in creating structure behind the scenes.
Today, I specialise in building the online homes where women’s businesses live and grow - from websites and course spaces to migrations, systems, and community platforms that feel organised, intentional, and supportive.
Because as businesses evolve, their backend often becomes scattered, overwhelming, or outgrown.
Too many platforms. Too many moving parts. Too much mental load.
That’s where I step in.
My approach is both strategic and deeply human.
I don’t just look at your business at a surface level, I look at how you work, how you think, and what kind of digital space will truly support your growth long-term. I listen, simplify, and then create digital systems and spaces that feel clear, aligned, and sustainable.
There is nothing more rewarding to me than witnessing women in business rise into their next level with ease and feeling supported. Less hustle and chaos, more supportive structure that actually supports their vision.
With over 12 years of experience supporting businesses of all sizes, alongside running my own online ventures, I bring a blend of organisation, creativity, and intuitive insight into every project I take on. And if something sits outside my zone of genius, I will always connect you with the right person for the job, because your growth matters more than doing everything alone.
Working virtually from home allows me to be flexible, present, and fully dedicated to the women and brands I support.
They say it takes a village to raise a family, and I believe the same is true for businesses.
Behind every thriving business is a support system that understands the vision, believes in the mission, and genuinely cares about its growth.
When you work with me, you’re not passed around a team or treated like a ticket number.
You’re working directly with me, a real human who is invested in your vision, your business, and the digital home you are building for it.
Because your business deserves more than scattered systems and stressful tech.
It deserves a space that feels supportive, structured, and built for where you’re going next.